From a humble pharmacy in Dubai’s Naser Sq. to a sequence of greater than 120 shops that promise high quality healthcare to individuals throughout the UAE, BinSina, Dubai’s first-ever licensed pharmacy completes 55 years of operations this yr. The primary BinSina pharmacy opened its doorways in 1965 with the goal to deal with rising healthcare wants of a younger nation. At present the superbrand prides itself in being within the frontline, addressing issues and queries of residents, and remaining simply as dedicated in a socially-distanced world in the course of the pandemic.
“We’re very pleased with the numerous contributions that BinSina has made to the healthcare setting within the UAE and vastly worth the significance of healthcare entry for all. As we put together for our dynamic interval of enlargement on our 55th anniversary, we dedicate ourselves to selling a wholesome life-style throughout the area. Our ambition is to develop our offline digital enterprise throughout GCC. We plan to be with our prospects wherever they’re to accumulate their belief and loyalty,” says Soufiyan Shemisa, Head of Buyer.
Through the years, BinSina has diversified its presence by means of a number of platforms, specifically its hotline 800-BinSina, an e-commerce web site and BinSina app, granting prospects on the spot entry to a robust assist system. Firstly of Covid-19, BinSina launched quite a few initiatives to assist preserve residents protected, reiterating its assist to the neighborhood. These embrace distribution of well being and security gadgets, reminiscent of gloves, face masks, hand sanitisers and vitamin C dietary supplements to numerous authorities establishments.
The healthcare retailer joined forces with the Division of Well being of Abu Dhabi (DOH) and the Ministry of Well being (MOHAP) to launch a medication home-delivery service within the emirate and made the acutely aware resolution to make sure no worth rises throughout this time, regardless of extreme provide shortages.
Throughout Covid-19, BinSina has additionally partnered with UAE-based well being supplier TruDoc 24/7 to supply residents round the clock entry to medical session and providers throughout all platforms, says Shemisa. “This has provided residents on the spot entry to licenced healthcare professionals and alternative to obtain medical recommendation for non-emergency situations from the protection of their very own properties,” he provides.
BinSina Pharmacy has embraced CSR initiatives, giving again to the neighborhood by means of initiatives, reminiscent of blood donations, fundraisers, offering meals for the much less lucky throughout Ramadan and supporting breast most cancers,diabetes, and autism.
Sturdy Arab values
“Clients method us on the time of want and we by no means say no. Our Arab values encourage us to take care of the wants of individuals in unlucky conditions,” explains Shemisa. Each member of the BinSina staff has intensive customer support coaching and is educated about merchandise being provided at BinSina. They perceive the significance of empathy and care. “We’re at all times accessible for our prospects. The important thing to well-being is ensuring individuals really feel wholesome on the within and exquisite on the skin. Our pharmacists are extremely trusted to advise prospects and hearken to their issues. We be sure that the staff is up to date with current well being schooling and insurance policies that makes them certified for high-quality counselling to sufferers. A few of our shops have a 24-hour accessibility,” he provides.
Speaking about BinSina’s new initiatives, Shemisa says, “We’ve got increase our portfolio of omni-channel providers within the UAE and throughout the broader GCC. We’re proud that our 800BinSina that’s run by professional pharmacists and medical professionals who’re at all times able to reply any questions you will have over the telephone or by means of on-line chat. We’re additionally accessible on the most identified supply channels like Instashop, Talabat and Midday.
“In July we launched our app to achieve you wherever you might be in UAE with supply and no minimal spend. Our buyer care is our energy and pharmacists are our key drivers. Our goal is to be a buyer centric enterprise and we’re investing in our name facilities to make use of our experience. We’re planning so as to add nutritionists and different assets to our staff in order that prospects can simply entry professionals with completely different specialties,” he says.
BinSina will be hosting a Health Festival to celebrate health and wellness in the UAE. “The Health festival will bring back the focus on health. There will be loads of exciting initiatives that underline our commitment to provide community support with a range of fitness and safety measures, medicines and other products to keep UAE residents healthy, fit and safe,” says Shemisa. BinSina has proactively highlighted public safety messages during the pandemic, such as wearing masks, keeping safe distance, avoiding crowds and washing hands to protect everyone in the community.
“We need to choose a healthy lifestyle to boost our immunity. Eating health foods, exercising, sleeping well and using immunity-boosting supplements helps. We are responsible to fight this together and we need to begin with ourselves. So we have taken all measures to disinfect our stores, and we make sure every person in UAE has a pharmacy near him to help him fight the virus with the right advise and the best products,” says Shemisa.