Abu Dhabi has launched a psychological well being consciousness marketing campaign for staff within the emirate.
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Abu Dhabi: Abu Dhabi has launched a psychological well being consciousness marketing campaign for staff within the emirate.

The ‘You Matter’ marketing campaign, launched by the Division of Group Growth (DCD) in collaboration with the Abu Dhabi Emergency, Disaster and Disasters Committee for the COVID-19 pandemic, goals to spice up staff’ psychological well being by urging them to comply with public well being suggestions.

It has been launched in eight totally different languages, and is designed to achieve as many individuals residing in residential complexes as attainable.

Remove stress

The initiative connects staff with psychological well being staff and psychologists, encouraging them to speak with household and buddies, develop hobbies, be taught new abilities, specific gratitude, and use methods like journaling to remove unfavourable ideas and stress.

Accordingly, the DCD has referred to as on all staff to contact the dedicate hotline at 800 937292 to speak to a skilled responder in the event that they really feel, anxious, unhappy or are entertaining ideas of self-harm.

Psychological suppport

“Our staff are a necessary a part of society, and we’re working in parallel with the specialists in Abu Dhabi to establish their wants and supply what they lack to make sure their security whereas they’re within the staff’ residences. In response to our analysis finidings, now we have launched [this] marketing campaign, which goals primarily to offer psychological assist,” mentioned Hamad Al Dhaheri, undersecretary on the DCD.

“Primarily based on the outcomes of the questionnaires now we have carried out, and in partnership with the competent authorities, quite a lot of workshops and lectures in several languages associated to psychological well being have [also] been designed to cut back anxiousness or improve a way of safety to make sure a really perfect and wholesome surroundings,” he added.

Along with these efforts, the DCD has additionally been coordinating to offer meals for the reason that begin of the COVID-19 outbreak.

“We’re eager to empower the needy and weak by offering ethical assist and the fundamental wants comparable to meals and different wants that they could lack throughout this time, and to make sure respectable life for all members of society, in coordination with authorities businesses, personal sector corporations and non-profit organisations,” Al Dhaheri mentioned.


To speak to a skilled responder, name the hotline on 800 937292.


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