It is a rinse-and-repeat cycle: As soon as prospects end their espresso or tea, they return their mug to a McDonald’s restaurant or designated drop-off level. The mugs are washed and readied for the following buyer.
However there is a catch: Prospects must pay a small deposit, the precise quantity to be decided, for the mug. They’re going to get the cash again as soon as they return the vessel. This system is not obligatory: The eating places collaborating within the pilot program can even proceed to serve drinks in disposable cups.
That is unhealthy for the planet. It is also unhealthy for the pictures of massive firms that wish to sign to prospects that they care in regards to the surroundings.
In 2018, McDonald’s dedicated to discover a extra environmentally pleasant cup as a part of the NextGen Cup problem, which referred to as for concepts and funded prototypes. In the UK, McDonald’s has began to ship recycled cups to particular services that separate the supplies out. And final 12 months, about 30 McDonald’s areas in Germany began utilizing the deposit system to supply reusable mugs.